Sawgrass and Universal Woods EMEA Showcase live personalisation at FESPA
10 May 2019 06:00

Sawgrass and Universal Woods EMEA will demonstrate in real time just how simply personalised ChromaLuxe/Unisub products can be created and brought to market with sublimation at FESPA Global Print Expo 2019, May 14 to 17, Messe Munich, Germany.

Live personalisation demonstrations in a shared area on stand will show the quick and easy production of customised coasters, bookmarks, keychains, magnets and ornaments on blanks provided by Unisub. Visitors will experience the powerful effect of creating personalised products and understand how they can harness this in their own business operations.

Sawgrass, the world expert in dye sublimation inks offers totally integrated systems, designed and developed purely for sublimation. Each system comprises a printer, a set of inks, a design platform and colour management software plus top-rated support and education.

ChromaLuxe is the world’s leading manufacturer of high definition sublimatable print media. Through dye sublimation, images are infused directly into the specially coated sheets of metal, aluminium, EXT aluminium for outdoor use, steel, natural wood, hardboard and MDF (Medium Density Fibreboard). There are multiple finish options including matte, gloss and semi-gloss.

Unisub makes it easy to grow your business. It is the original leading brand of hard surface sublimatable products and strives to make any personalised object from bare to brilliant in a matter of minutes.

Erik Wiegman, CEO of Universal Woods EMEA, comments: “Unisub and ChromaLuxe products are used in a wide scope of applications, from gift items to large format signage to high end fine art reproduction. We are excited to demonstrate all the possibilities and show the high-quality results you will achieve on Unisub and ChromaLuxe substrates. The sublimation process is perfect for the fast and cost-effective production of a hugely versatile array of personalised gift items.”

Darcy Mauro, President of Sawgrass, states: “This real-life application area will allow visitors to experience just what they can achieve. They will be able to watch the creation process in action, witnessing just how easily and quickly personalised items can be produced. We will answer their questions and they will leave with a clear understanding of how they can incorporate sublimation into their business and the impact it could have.”

A press drink will take place on 15th May at 4 pm in the shared Sawgrass/Universal Woods area in Hall B5 – Stand H19-G20 to present the synergies between both companies.

Prepared on the basis of information from Sawgrass