Personalization as a megatrend
18 Oct 2017 14:02

Heidelberger Druckmaschinen AG (Heidelberg) will be presenting digital printing solutions for the automotive sector at InPrint 2017 in Munich from 14 to 16 November. These solutions help providers from the sector to offer their customers personalized, attractive products – using digitally realized designs that are in ever greater demand given the megatrend of personalization.

Using the example of a smart car, Heidelberg will be hosting live demos at InPrint showing how digitization and new printing technologies enable individual small series or individual parts to be quickly and easily realized. The items on show at the trade fair will range from custom-decorated speedometer bezels and ventilation nozzles to alloy rims. The Heidelberg Omnifire 250 4D printing system will be in operation for visitors to see.

“At InPrint 2017 we are presenting ourselves as a technology provider for personalized everyday products using the example of car parts. The enhancement of digital printing in the 4D segment for integration into industrial processes is opening up new growth markets for us. We have the expertise and technologies to design the personalized world, and support customers from a wide range of industries in establishing their digital business models,” says Dr. Ulrich Hermann, Board Member and Chief Digital Officer at Heidelberg.

 

Prepared on the basis of information from Heidelberg.